A recurring problem
What takes time, causes mistakes or slows decisions for your customers? How do they handle it today?
02 / Market partners
Does the same problem keep coming up?
If you work with a defined market and know the customers facing that problem, you can help us find out whether a product is needed.
What we look for
What makes a problem worth testing?
We look for three things before investigating further.
Customers who face it
Who is affected? What does it cost them? A specific customer group tells us more than a broad industry label.
People we can speak to
Can you introduce us to potential customers? Their experience helps us test whether the problem needs a new solution.
Working together
We listen before we build.
We speak with potential customers, learn how they handle the problem today and look for evidence that they want a better way. Then we decide whether to build a product and who needs to be involved.
See how we buildExplore the approach
Start with what you see in the market.
A recurring problem, the customers affected and a way to reach them give us something concrete to test.